Figure 1
Research model Refer to the image caption for details.The diagram shows an oval labeled “Satisfaction with M N O.” An arrow labeled “H 1” extends from “Satisfaction with M N O” and points to an oval on the right labeled “Continuance Intention with Contract.” A rectangle labeled “Motivator” is on the top left, containing an oval labeled “Perceived Network Performance.” An arrow labeled “H 2” extends from “Perceived Network Performance” and leads to “Satisfaction with M N O.” A rectangle labeled “Hygiene Factor” is on the bottom left, containing an oval labeled “Actual Network Performance.” An arrow labeled “H 3” extends from “Actual Network Performance” and points to “Perceived Network Performance.” Another arrow labeled “H 4” extends from “Actual Network Performance” and points to “Satisfaction with M N O.”

Research model

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