Figure A3
The diagram shows a path analysis model with four variables within rectangles: “Perceived Network Performance,” at the top, “Satisfaction with M N O,” at the bottom, “Dropped Call Rate,” on the left, and “Continuance Intention with Contract” on the right. The R-squared value below “Continuance Intention with Contract” is 54.55 percent. An arrow from “Dropped Call Rate” to “Perceived Network Performance” has a path coefficient of b equals negative 0.0979 (B S C I [negative 0.1785; negative 0.0281]), with beta equals negative 0.0960, p equals 0.0188. An arrow from “Dropped Call Rate” to “Satisfaction with M N O” has a path coefficient of b equals negative 0.0007 (B S C I [negative 0.0455; 0.0420]), with beta equals 0.0002, p equals 0.9934. An arrow from “Perceived Network Performance” to “Continuance Intention with Contract” has a path coefficient of b equals 0.1687 (B S C I [0.0747; 0.2623]), with beta equals 0.1683, p equals 0.0001. An arrow from “Satisfaction with M N O” to “Continuance Intention with Contract” has a path coefficient of b equals 0.5888 (B S C I [0.4950; 0.6812]), with beta equals 0.5886, p less than 0.0000. An arrow from “Perceived Network Performance” to “Satisfaction with M N O” has a path coefficient of b equals 0.8721 (B S C I [0.8442; 0.9007]), with beta equals 0.8721, p less than 0.0000. “Dropped Call Rate” and “Continuance Intention with Contract” are connected through direct and total effects: Direct effect: b equals 0.0379 (B S C I [negative 0.0169; 0.0905]), with beta equals 0.0382, p equals 0.1675. Total effect: b equals negative 0.0653 (B S C I [negative 0.0139; 0.0121]), with beta equals negative 0.0271, p equals 0.5079.Results from serial mediation analysis for dropped call rate (coefficients and model summary information)