The horizontal axis is labeled “Variation” and ranges from 0 to 10 in increments of 1 unit. The vertical axis is labeled “Preferences” and ranges from 0 to 10 in increments of 1 unit. The plot shows 9 points: 1 (6, 4), 2 (3, 1), 3 (8, 6), 4 (5, 9), 5 (1, 3), 6 (2, 2), 7 (4, 7), 8 (7, 5), and 9 (9, 8). A dashed parabolic curve opening to the right passes through (6, 8.5), the vertex at (0.3, 4.5), and (6, 0.1). Four ovals are drawn on the plot in two rows, with two ovals in each row. The ovals are labeled with phases from 1 to 4 in a clockwise direction, starting from the bottom right. The first oval contains point 1, the second oval contains points 2, 6, and 5, the third oval contains point 7, and the fourth oval contains points 8, 3, and 9. Point 4 is not contained in any oval.Overview of values (Case I) in transition on a quality culture continuum following the four different phases (I–IV). Note: The nine values (1–9) are (1) engaged leadership, (2) decision based on facts, (3) customer orientation, (4) process orientation, (5) everyone’s commitment, (6) continuous improvement, (7) professionalism, (8) development, and (9) cooperation. The numbers are depicted with a higher rank (1–9) on higher preferences and a higher rank (1–9) on lower variation. Source: Authors’ own work
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