Figure 1
At the top of the diagram, there are two groups of attributes: “Experience Intrinsic Attributes” and “Search Intrinsic Attributes,” each represented by dashed rectangular boxes. The “Experience Intrinsic Attributes” box contains four small boxes labeled from left to right as “Performance (a),” “Durability (b),” “Reliability (c),” and “Ease of use (d).” On the right side, the “Search Intrinsic Attributes” box contains three small boxes labeled from left to right as “Physical appearance (a),” “Primary features (b),” and “Secondary features (c).” In the center, another dashed rectangle is labeled “O P R B,” which contains two small boxes labeled “Assertive” on the left and “Non-Assertive” on the right. Two downward arrows H 2 and H 1, from the groups “Experience Intrinsic Attributes” and “Search Intrinsic Attributes,” are connected with the assertive box and non-assertive box, respectively. Two rectangular boxes on the left side of the central group are stacked vertically and labeled “Selling price” at the top and “Sales rank” at the bottom. Two rightward arrows, H 5 and H 6, from the selling price and sales rank boxes, respectively, are connected with the assertive box. At the bottom, another dashed rectangle is labeled “Extrinsic Attributes,” which contains two sections. The left section contains three small boxes enclosed in a dash-dotted rectangle labeled from left to right as “Product information mismatch (a),” “After-sales services (b),” and “Warranty (c).” The right section has one small box labeled “Logistics services quality.” Two upward arrows H 3 and H 4, from the left and right sections, are connected with the assertive box and non-assertive box, respectively.Conceptual framework. Source: Authors’ own creation