FigureĀ 2
A word map showing the 100 most frequent words within the customer statements.The most prominent words in the word map are: Largest words in center: university, agreement, open, research, access, publishing. Medium-large words around the large words: support, negotiator, journals, director, scholarly, library, working, authors, community, institutions, new, make, sciences, nature, and publicly. Medium words around the medium-large words: consortium, transition, Elsevier, Wiley, Springer, Taylor, Francis, cost, member, president, chair, professor, commitment, collaborative, continuing, transformative, increase, significantly, important, opportunity, advancing, academic, towards, step, able, and deal. Words in small font: provide, across, enable, reach, results, pleased, goal, impact, also, licensing, sustainable, articles, immediate, benefit, knowledge, reading, services, scientific, national, head, and forward. Smallest words forming the outermost circle: system, full, share, additional, needs, successful, funding, associate, efforts, world, manager, without, offers, hybrid, many, team, committee, librarian, delighted, leading, available, achieving, principles, scholarship, help, Danish, penn, mit, year, promoting, and sage.

100 most frequent words within the customer statements. Produced by the authors using Nvivo 15

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