Figure 4
A diagram of seven overlapping colored circles of different sizes labeled with customer press release themes.The diagram shows seven overlapping circles of different sizes, shaded in different colors. Each circle has a theme written inside it. The themes are “Other benefits,” “Management-Workflows,” “Systemic transformation,” “Licensing,” “Economics,” “Equality,” and “Dissemination.” The biggest circle is of “Dissemination.” The next largest circles are of “Equality” and “Systemic transformation.” “Other benefits,” “Management-Workflows,” and “Economics” are of similar sizes, and “Licensing” is the smallest.

Themes in press release statements by customers. Produced by the authors using DeepVenn (Hulsen, 2022)

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