Figure 5
A four-quadrant matrix linking creativity, control, stability, and change with arrows.The figure presents a two-dimensional matrix divided into four quadrants, organized by two intersecting axes. The vertical axis is labeled “Creativity” at the top and “Control” at the bottom, while the horizontal axis is labeled “Stability” on the left and “Change” on the right. Each quadrant represents a distinct mode of knowledge conversion. In the top-left quadrant, located under “Creativity” and “Stability,” the label reads “Tacit to Tacit (Socialisation).” Beneath this, bullet points describe “Sharing in the team,” and “Sharing in community of practice (internal or external).” In the top-right quadrant, positioned under “Creativity” and “Change,” the label reads “Tacit to Explicit (Externalisation),” followed by the description “Sharing cross teams and communities of practice to find radically new ways of working.” In the bottom-left quadrant, under “Control” and “Stability,” the label reads “Explicit to Tacit (Internalisation).” The listed elements include “Instructions,” “Frameworks,” and “Training in ‘how to.’” In the bottom-right quadrant, combining “Control” and “Change,” the label reads “Explicit to Explicit (Combination),” with the description “Learning and training others.” Within the matrix, six green circular arrows are shown. Four arrows are shown placed at each quadrant’s intersection. A fifth arrow is placed between the top two quadrants, showing movement from “Tacit to Tacit” toward “Tacit to Explicit.” The sixth arrow at the center circles clockwise, connecting all quadrants.

Change Driven Process Management model with four quadrants based on the SECI analytical framework by Nonaka and Takeuchi (1995) 

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