Figure 1
The flowchart illustrates connections among emoji characteristics and business to business social media engagement. Boxes represent three primary factors: emoji location, emoji count, and emoji role. Each of these is connected by arrows to engagement outcomes, indicating directional hypotheses labelled H1 for location, H 2 a and H 2 b for count, and H 3 a and H 3 b for role. These hypotheses reflect how each emoji factor may influence engagement levels. On the right, a dashed box lists control variables, including readability, emotional words, presence of face emoji, hashtags, mentions, media usage, weekend timing, year, month, and brand.Conceptual model
Source(s): Authors’ own work