Figure 1
The coding tree presents a three-layered flow structure. The layout consists of three columns with a rectangular text box with a right-pointing end on the right side that points to a text box in the second column. The second column text boxes synthesise the three major overarching conceptual areas in three columns. The first box in the first column is labeled “Assessing relevant circular business models”, and “Comparing resource expertise to fulfil increased demand for circular offerings”, and points to a text box in the second column labeled “Comprehension of operational alignment”. The second box in the first column is labeled “Aligning with guidelines to assist circular transitions”, “Implementing industry best practices to support circular transitions”, and “Obtaining certifications recognised by professional networks to support circularity”, and points to a text box in the second column labeled “Adherence to norm and regulations”. “Comprehension of operational alignment” and “Adherence to norm and regulations” point to an oval labeled “Comparing against similar entities”. The third box in the first column is labeled “Implementing technical excellence in circular solutions”, and “Showcasing innovative circular operational practices”, and points to a text box in the second column labeled “Demonstration of innovative prowess”. The fourth box in the first column is labeled “Expanding varied circular product and service portfolio”, and “Tailoring customised circular solutions to unique client needs”, and points to a text box in the second column labeled “Diversification of portfolio”. “Demonstration of innovative prowess” and “Diversification of portfolio” point to a second oval in the third column labeled “Competing against other entities”. The fifth box in the first column is labeled “Proposing collaborative value for circular advantages”, and “Sharing and utilising resources for equitable circular solutions”, and points to a text box in the second column labeled “Partnerships through joint ventures”. The sixth box in the first column is labeled “Accessing new global and local markets to implement circular opportunities”, and “Supporting global collaboration to navigate regulatory and legal challenges for circular initiatives”, and points to a text box in the second column labeled “Joining consortia networks”. “Partnerships through joint ventures”, and “Joining consortia networks” point to the oval labeled “Collaborating with large firms”.Coding tree