Figure 2
A framework is shown in a box that contains three columns. The first column is labeled “Input: External influences” and contains three vertically arranged text boxes labeled from top to bottom as “Micro environmental factors”, “Macro environmental factors”, and “Marketing strategies and influences”. The second column is labeled “Process” and contains a vertical box that includes two vertically arranged text boxes labeled “Personal and psychological characteristics of consumers” and “Decision-making process”. The third column is labeled “Output: Results” and contains a box that includes two vertically arranged text boxes labeled “Consumer behaviors” and “Behaviors after the behaviors under analysis”. An upward arrow emerges from “Macro environmental factors” and points to “Micro environmental factors”. A downward arrow emerges from “Macro environmental factors” and points to “Marketing strategies and influences”. A rightward arrow from “Macro environmental factors” emerges and points to the “Process” column box containing “Personal and psychological characteristics of consumers” and “Decision-making process”. A double-headed horizontal arrow connects “Micro environmental factors” and the process box containing “Personal and psychological characteristics of consumers” and “Decision-making process”. Another double-headed horizontal arrow connects “Marketing strategies and influences” with that same process box. A downward arrow emerges from “Personal and psychological characteristics of consumers” and points to “Decision-making process”. A double-headed horizontal arrow connects the vertical process box containing “Personal and psychological characteristics of consumers” and “Decision-making process” to the output results box that contains “Consumer behaviors” and “Behaviors after the behaviors under analysis”. A downward arrow emerges from “Consumer behaviors” and points to “Behaviors after the behaviors under analysis”.Consumer behavior model