Figure 5
The network displays multiple clusters of nodes, each shown by circles with labels, connected by thin lines indicating relationships, with labels positioned adjacent to the nodes. At the center of the network, the largest red node is labeled “artificial intelligence”, forming the most interconnected hub in the visual structure. Surrounding this main node are several smaller red nodes such as “business models”, “digital technologies”, “customer experience”, “customer value”, “digital economy”, “case study”, “disruptive innovation”, and “covid-19”, all closely linked through strong conceptual relationships. This entire grouping corresponds to the thematic area marked as “1. Customer relationships”, which appears on the left side of the figure. On the lower left portion of the network, the green cluster labeled “2. Innovation and entrepreneurship” contains nodes such as “innovation”, “entrepreneurship”, “business strategy”, “strategy”, “knowledge management”, “hospitality”, and “information technology”. To the right of the network, a blue cluster labeled “3. Sustainability and Business Ethics” includes nodes such as “sustainability”, “circular economy”, “circular business models”, “platform”, and “internet of things”, and three blue nodes on the top left are labeled “chat G P T”, “ethics”, and “generative AI”. In the lower right region, the yellow cluster marked “4. Industry 4.0” contains nodes like “industry 4.0”, “additive manufacturing”, “blockchain”, and “digital transformation”. At the top, the purple cluster labeled “5. Digitalization” includes nodes such as “digitalization”, “digital business model”, “business model innovation”, “digital servitization”, “value creation”, and “value chain”.Co-occurrence clustered network of author keywords in the field of AI and BM. Source: Authors’ own work