Figure 7
The flowchart begins with a box titled “Antecedents” on the left. Below the title “Antecedents”, three subheadings are shown along with descriptions, and they are as follows. “Guiding question: What individual, organizational, and environmental factors influence the adoption of A I in B M?”. “Investigated topics: Technological, organizational, environmental antecedents, top management, dynamic capabilities, state support, COVID-19, enablers and barriers, perceived advantages and disadvantages such as resistance to change and risk”. “Illustrative contributions: Chatterjee et alia (2022), Ivanov et alia (2022), Jorzik et alia (2024), Wang and Su (2021), Warner and Wäger (2019)”. From “Antecedents”, a right pointing arrow arises and points to a large rectangular box in the centre titled “A I adoption in B M”. Inside this box, four rectangular boxes are shown arranged in two rows and two columns. Each box is titled and has three subheadings shown along with descriptions. The first box is titled “A I-enhanced B M components”, and the description reads as follows. “Guiding question: How is A I integrated in value creation, value proposition, and value capture?”. “Investigated topics: Value creation and co creation, consumer–provider interaction, marketing, supply chain, human resource management, value-capture such as dynamic and value-based pricing”. “Illustrative contributions: Garbuio and Lin (2019), Kulkov (2021), Minbaeva (2021), Mithas et alia (2022)”. The second box is titled “A I driving B M I”, and the description reads as follows. “Guiding question: How does A I enable B M I?”. “Investigated topics: A I implementation and B M transformation, A I capabilities to innovate B M, the influence of generative A I on B M I, developing commercially viable A I business models”. “Illustrative contributions: Åström et alia (2022), Burström et alia (2021), Kanbach et alia (2023), Sjödin et alia (2021)”. The third box is titled “A I impacting circular economy B M”, and the description reads as follows. “Guiding question: What is the role of A I in transition towards circular economy B M?”. “Investigated topics: Circular B M I, the intersection of the C E and digital technologies, Sustainable Development Goals (SDGs)”. “Illustrative contributions: Chauhan et alia (2022), Di Vaio et alia (2020), Sjödin et alia (2023)”. The fourth box is titled “A I as a part of digital transformation”, and the description reads as follows. “Guiding question: How to implement A I-driven digital transformation in the organization?”. “Investigated topics: Digital servitization, the impact of digital technologies on strategizing, challenges and opportunities of digital transformation”. “Illustrative contributions: Chen et alia (2021), Volberda et alia (2021), Zaki (2019)”. From “A I adoption in B M”, a right pointing arrow arises and points to a rectangular box on the right titled “Outcomes”. The description in the “Outcomes” box is as follows. “Guiding question: What are the organizational and societal implications of the A I adoption in BM?”. “Investigated topics: Costs and benefits of the incorporation of A I, operational efficiency, cost reduction, financial and market based performance, internationalization, environmental and social sustainability, ethical and societal implications”. “Illustrative contributions: Breidbach and Maglio (2020), Cavazza et alia (2023), Ferreira et alia (2023), Gebauer et alia (2020), Haftor et alia (2021)”.Theoretical framework of AI’s role in BM. Source: Authors’ own work