Figure 1
The diagram shows three text boxes arranged in a horizontal series. The first box on the left is labeled “Entrepreneurial orientation” and contains three bullet points listed as follows: “Innovativeness,” “Proactiveness,” and “Risk-taking.” A rightward arrow connects to the second text box in the center. The second text box is labeled “Reverse innovations” and contains three bullet points: “Clean slate,” “Super value products,” and “Technologically advanced.” A rightward arrow connects to the third text box on the right. The third text box is labeled “International performance.” A downward arrow extends from “Entrepreneurial orientation” and points right and upward directly to “International performance.”Reverse innovation in the entrepreneurial orientation–international performance nexus