Figure 1
A diagram shows relationships among constructs including “Innovation Orientation,” "Internal Integration," "Supplier Process Integration," "Supplier Product Integration," "Innovation Performance," and "Environmental Dynamism".The diagram starts from the left. A text box labeled “Innovation Orientation” connects with dashed arrows to three central text boxes: the top text box labeled “Internal Integration” with hypothesis “H 1 (plus)”, the middle text box labeled “Supplier Process Integration” with hypothesis “H 2 (plus)”, and the bottom text box labeled “Supplier Product Integration” with the hypothesis “H 3 (plus)”. On the far right, a box labeled “Innovation Performance” is connected by dashed arrows from all three central integration boxes. Above the left side, a separate box labeled “Environmental Dynamism” links downward with three solid arrows to the arrows between “Innovation Orientation” and the three central boxes. The downward arrow from “Environmental Dynamism” to the right arrow between “Innovation Orientation” and “Internal Integration” is labeled “H 4 a (plus)”. The downward arrow from “Environmental Dynamism” to the right arrow between “Innovation Orientation” and “Supplier Process Integration” is labeled “H 4 b (plus)”. The downward arrow from “Environmental Dynamism” to the right-flowing arrow between “Innovation Orientation” and “Supplier Product Integration” is labeled “H 4 c (plus)”. A note on the lower right states ‘Controlling for: Firm size; Number of suppliers. A legend at the bottom shows that dashed arrows represent “Mediating effects” and solid arrows represent “Moderated mediating effects”.

Conceptual model

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