Figure 1.
The diagram presents a conceptual framework illustrating the influence of five factors on social media performance. These factors are knowledge-oriented leadership, opinion leadership, content attributes, personal attributes, and dedication, each represented by individual boxes aligned vertically. Arrows from each factor point towards a central box labelled performance social media, with the connections marked as P 1, P 2, P 3, P 4, and P 5 respectively.Research model
Source(s): Authors’ own work