Figure 1
A figure of bell curve split into five adoption groups: Innovators, Early adopters, Early majority, Late majority, Laggards.The diagram shows a bell curve divided into five equal sections along the horizontal axis by vertical dashed lines. The section labels on the horizontal axis, from left to right, are: Innovators (2.5 percent), Early adopters (13.5 percent), Early majority (34 percent), Late majority (34 percent), and Laggards (16.0 percent).

Typical adoption curve of technology as defined by the DOI theory. Source: Adapted by authors from Rogers, 2003 

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