The diagram presents an organizational E S G strategy including diversity management at the center, surrounded by influencing factors. From the top, regulatory obligations point downward. To the left, shareholder expectations are connected with external normative pressures. At the bottom, expectations of internal stakeholders such as employees and management contribute through internal normative pressures. On the right, societal expectations feed into the strategy. Dashed arrows highlight control-related institutional pressures and resource-related stakeholder pressures, while dotted lines reflect additional external and internal normative pressures.
Source and types of normative pressures faced by organizations in their quest for legitimacy