Figure 1
A flowchart showing two branches linking interviews and literature review to mapping, analysis, and proposition stage.The flowchart begins at the top with two main branches. On the left, the first branch begins with two text boxes arranged horizontally and labeled as follows: “Preliminary interviews” and “Classifying pharmaceuticals using Lee (2002)”. From these two boxes, an arrow extends downward and points to two horizontally arranged boxes labeled “Selecting interviewees” and “Defining questions for P H, M, W.” From “Selecting interviewees” and “Defining questions for P H, M, W.”, a downward arrow arises and points to the text box labeled “Conducting interviews”. Another downward arrow from “Conducting interviews” leads to “Coding responses”. Below this, another arrow continues downward to “Mapping answers to drivers”. From “Mapping answers to drivers”, a downward arrow arises and points to the text box labeled “Structuring and analyzing results”. From “Structuring and analyzing results”, a downward arrow arises and points to the text box labeled “Defining propositions”. The second branch on the right begins with a text box labeled “Reviewing literature”. From “Reviewing literature”, an arrow extends downward and points to two horizontally aligned boxes labeled “Identifying risk drivers and operating environment” and “Adopting T S E F”. From “Identifying risk drivers and operating environment”, a downward arrow extends and points to “Mapping answers to drivers”. From “Adopting T S E F”, a downward arrow extends and points to “Structuring and analyzing results”.

Research design. Source: Authors’ own work

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