Figure 3
The line graph depicts the interaction between social media use and customer-firm relationship strength on co-production. The horizontal axis represents the strength of the customer-firm relationship ranging from low to high, while the vertical axis represents co-production from 1 to 5. Two lines indicate different social media use levels: a solid line for low use and a dashed line for high use. Both lines show slight increases in co-production as relationship strength rises, with the high social media use group maintaining marginally higher co-production levels than the low-use group.Plotting graph result of COP*LSMU*SCF relationship
Source: Authors’ own work