Figure 4
The line graph presents the relationship between customer-firm relationship strength and consumer-consumer interaction moderated by social media use. The horizontal axis represents the strength of the customer-firm relationship ranging from low to high, and the vertical axis represents consumer-consumer interaction on a scale from 1 to 5. Two lines compare low and high social media use, with both increasing as relationship strength rises. The high social media use group shows consistently higher consumer-consumer interaction than the low-use group, indicating a stronger positive association between relationship strength and social interactivity.Plotting graph result of CCI*LSMU*SCF relationship
Source: Authors’ own work