Figure 1.
TBP model based on Ajzen (1991) Refer to the image caption for details.The image illustrates a flowchart that shows the relationships between five key concepts: Attitude, Subjective Norm, Perceived Behavioral Control (P B C), Behavioral Intention, and Intention. The flowchart is organized with Attitude, Subjective Norm, and P B C positioned on the left side. Arrows direct towards the central box labeled Behavioral Intention, indicating influence or contribution to it. Behavioral Intention then leads towards the right, connecting to the last box labeled Intention. The arrows are solid lines for Attitude and Subjective Norm connections and a dotted line from Behavioral Intention to Intention, signifying potentially different types of relationships. The layout clearly visualizes the conceptual framework and directionality of influence among the components.

TBP model based on Ajzen (1991) 

Source: Authors’ own creation, based on Ajzen (1991) 

or Create an Account

Close Modal
Close Modal