Figure 2.
A conceptual diagram displays the relationship between various factors and intention. Seven factors are listed vertically: attitude, subjective norm, P B C, knowledge, P C E, price, and availability. Each factor is connected by a separate line to the central box labelled ‘Intention’, indicating their influence on it. The lines are labeled H 1 to H 7, suggesting a hypothesized relationship or pathway from each factor to intention.Theoretical framework for addressing research question
Source: Authors’ own creation