Figure 5.
The diagram illustrates the influences on intention, represented centrally, with multiple factors branching out from it. Each factor-attitude, subjective norm, perceived behavioral control (P B C), knowledge, personal and social efficacy (P C E), price, and availability-is labeled in rectangular boxes. Numerical values connect these factors to intention through directed lines, indicating the strength of their relationships. Values are presented as decimals, with asterisks marking the significance level, where three asterisks denote p less than 0.001, two asterisks denote p less than 0.01, one asterisk denotes p less than 0.05, and "n.s." stands for non-significant. The layout organizes factors vertically, with a clear flow from each influence to the central concept of intention.Results of the multiple regression analysis based on Figure 2
Note(s): ***p ≤ 0.001; **p ≤ 0.01; *p ≤ 0.05; n.s. = not significant (p > 0.05). The directional arrows show the predictive power
Source: Authors’ own creation