Figure 3.
A chart shows higher green consumption values increase the effect of purchase intention on behaviour, with a positive regression line, confidence interval, and observation frequency histogram.The chart displays green consumption values on the x axis from 1 to 5 and marginal effect of purchase intention on purchase behaviour on the y axis from 0 to 5. A solid regression line indicates a positive trend where greater green consumption values enhance the effect of purchase intention on actual purchase behaviour. The shaded histogram reflects observation frequency in percentage, ranging from 0 to 24, with the highest frequencies at values 4 and 5. Dashed lines represent the confidence interval above and below the regression line.

Study 2: Marginal effect of purchase intention on purchase behaviour, moderated by green consumption values

Source: Authors’ own work

This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.

Sharing Unavailable

Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.