Figure 1.
The model presents relationships between general goals, healthism, flow, and intentions. General goals include goal achievement, failure avoidance, and social norms. Healthism factors are attitude toward fitness, health preoccupation, and healthy identity. Flow is represented by flow experience. Intentions include continue app usage intention, satisfaction, and behavioural change via app. Solid arrows indicate direct or moderating effects, while dashed arrows indicate mediating effects. Multiple hypotheses labelled H1 to H6 outline positive and negative relationships between the constructs across these categories.Conceptual model
Source: Authors’ own work