Figure A5.
The figure summarises the stages of an online shopping research experiment. It starts with an introduction explaining data protection and researcher contact details. The sample qualification phase excludes participants unwilling to buy a hoodie online or who consider 39.99 euros too expensive. In the presentation stage, participants view one of four fictional online stores featuring different interface patterns. Attention checks are conducted to confirm participant understanding. Dependent variables are gathered to support the research model, followed by additional questions on demographics, control variables, and a marker variable.Data collection process
Source: Authors’ own work