Figure 1.
A path diagram shows how different traits are related to ownership of sustainable, circular, and regular brands, with significant links marked by solid arrows and estimates.The diagram illustrates a structural model displaying the influence of five psychological or demographic variables on three types of product ownership: sustainable, circular, and regular products. The predictor variables include Presence of Meaning in Life, Searching for Meaning in Life, Greed, Openness to Experience, and Income. Each predictor is connected via arrows to the three outcome variables, with standardized beta coefficients and t-values listed alongside. Solid arrows represent statistically significant paths, while dashed arrows indicate non-significant paths. Notably, Searching for Meaning in Life significantly predicts ownership of sustainable products (beta 0.11, t 2.31) and circular products (beta 0.15, t 2.82). Greed is positively linked to both sustainable and circular product ownership (beta 0.17 each, t 3.14 and 3.12 respectively), while Openness to Experience significantly predicts circular product ownership (beta 0.13, t 2.90). Other paths, such as those from Presence of Meaning in Life or Income, are shown as non-significant.

Model testing results

Source: Authors’ own work

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