Figure 1
The figure shows four ovals as follows: Oval 1: The oval is labeled “Technological Uncertainty” and is positioned in the center left. Oval 2: The oval is labeled “Marketing Innovation Capability” and is positioned in the top center. Oval 3: The oval is labeled “Firm Performance” and is positioned in the center right. Oval 4: The oval is labeled “Digital Capabilities” and is positioned in the bottom center. Individual rightward arrows labeled “H 1”, “H 2”, and “H 3” point from oval 1 to oval 3, oval 2, and oval 4, respectively. Also, two dotted lines labeled “H 7” and “H 8 a” connect ovals 1 and 4. Further, a dotted line labeled “H 8” connects ovals 1 and 2. A dotted vertical line labeled “H 8 b” connects ovals 2 and 4. Additionally, arrows labeled “H 4” and “H 5” point from ovals 4 and 2, respectively, to oval 3. Finally, dotted, unlabeled arrows also point from ovals 4 and 2 to oval 3.Research model. Source: Authors' proposal