Figure 2
The diagram shows a large rectangular framework titled “Corporate Identity Canvas” and divided into eight labeled sections arranged in two horizontal rows. Starting from the top left, the first section is labeled “Core Company Nature” and lists seven bullet points: “Values and Ethics”, “Mission”, “Vision”, “Purpose”, “Governance and Leadership”, “Culture”, and “Strategy”. To its right, the next section is labeled “Products and Services” and lists seven bullet points: “Portfolio”, “Value Proposition”, “Service Design”, “Innovation”, “Quality”, “Business Strategy”, and “Business Model”. Next to it, the section labeled “Content” includes three bullet points: “Internal Communication”, “External Communication”, and “General Content Strategy”. To the right, the section labeled “Media, Channels and Infrastructure” contains five bullet points: “Channels and Media”, “Digital Infrastructure”, “Data Strategy”, “Physical Infrastructure”, and “Security elements”. The top right section is labeled “Strategic Opportunities and Risks” and lists five bullet points: “S W O T”, “Critical Gaps”, “Potential conflicts and Risk management”, “Strategic Map”, and “Scenario analysis, Forecasting and Future Challenges that could change Corporate Identity”. The bottom row contains three sections. Below “Products and Services”, the section labeled “Client” lists five bullet points: “Customer Journey”, “Type of Relations”, “Critical Touchpoint”, “Value feedback”, and “Satisfaction and Loyalty”. To the right, the section labeled “Stakeholders Relations” lists four bullet points: “Stakeholder mapping: Shareholders, Employees, Community, Partners”, “Type of Relations”, “Regulatory Dimension”, and “Sustainability efforts”. The bottom right section is labeled “A I Signature” and includes four bullet points. The bullet points read: “Map and define pervasiveness of A I cognitive presence across other areas”, “Does A I reinforce or contradict core values?”, “How do we generate identity resilience? (evolving while remaining recognizable)”, and “Differentiating and Manage A I criticalities”.CI canvas. Source: Authors’ own elaboration