Figure 1.
A triangular model labelled 3 P represents the balance among people, planet, and profit, symbolising the triple bottom line approach to sustainable development.The triangular model illustrates the 3 P concept of sustainability, where each vertex represents one key element: people, planet, and profit. People symbolise social well-being, planet represents environmental responsibility, and profit signifies economic viability. Together, they form the foundation of the triple bottom line model, emphasising the integration of social, environmental, and economic objectives for achieving sustainable growth.

Triple bottom line

Source:Elkington (1999) 

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