Figure 1
The model begins with three text boxes arranged vertically from top to bottom on the left: the first labeled “Subjective Norms,” the second labeled “Customer-perceived Value,” and the third labeled “Perceived Behavioral Control”. A rightward arrow labeled “H 1: Sig less than 0.001, beta equals 0.258” emerges from “Customer-perceived Value” and connects to the central text box labeled “Attitude”. A rightward arrow labeled “H 2: Sig less than 0.001, beta equals 0.222” emerges from “Attitude” and connects to the text box on the far right labeled “Purchase Intention”. A diagonal bottom rightward arrow labeled “H 3: Sig less than 0.001, beta equals 0.193” emerges from “Subjective Norms” and connects to “Purchase Intention”. Another diagonal upper-rightward arrow labeled “H 4: Sig less than 0.001, beta equals 0.208” emerges from “Perceived Behavioral Control” and connects to “Purchase Intention”.The result of structural model. Source(s): The authors’ own work