Figure 2
The diagram starts on the left side with three ovals labeled “Perceived media richness”, “Anthropomorphism”, and “Consumer innovativeness”. In the middle, two ovals are arranged vertically, labeled “Performance expectancy” and “Trust”. On the right, an oval is labeled “Intention to use”. “Perceived media richness” on the left has two arrows emerging from it: one arrow labeled “0.619” pointing downward to “Performance expectancy” in the middle, and another arrow labeled “0.205” pointing rightward to “Intention to use” on the right. Below it, “Anthropomorphism” sends an arrow labeled “0.167” upward to “Performance expectancy” and another arrow labeled “0.399” downward to “Trust”. The bottom oval on the left, “Consumer innovativeness”, sends an arrow labeled “0.353” upward to “Trust” and an arrow labeled “0.283” diagonally upward to “Intention to use”. In the center, the oval “Performance expectancy” sends an arrow labeled “0.413” rightward to “Intention to use”. The oval “Trust” sends its own arrow labeled “0.188” rightward to “Intention to use”. On the far right, the oval labeled “Intention to use” receives all rightward arrows.Theoretical model with results. Note. Model fit: CMIN/df (χ2/df) = 2.268, RMSEA = 0.054; PCLOSE = 0.130, CFI = 0.946; IFI = 0.946; TLI = 0.935; all coefficients significant at p < 0.001. Source: Own elaboration