Figure 3
Graph 1: The horizontal axis is labeled “Responsiveness” and has markings ranging from negative 5 to 1 in increments of 1 unit. The vertical axis is labeled “Loyalty” and has markings ranging from 1 to 4 in increments of 1 unit. The graph shows 2 curves. The first curve for “C E - F O H” starts from (negative 5.7, 1), rises upward vertically up to (negative 5.7, 3), remains horizontal up to (negative 2.7, 3), rises upward vertically to (negative 2.7, 5), remains horizontal and terminates at (1.3, 5). The second curve for “C R - F O H” starts from (negative 5.7, 3) rises upward and terminates at (negative 2.7, 5). Several circular points are scattered across the graph between negative 3.2 to 1 of the horizontal axis and 1 to 5 of the vertical axis. Graph 2: The horizontal axis is labeled “Assurance” and has markings ranging from negative 4 to 1 in increments of 1 unit. The vertical axis is labeled “Loyalty” and has markings ranging from 1 to 5 in increments of 1 unit. The graph shows 2 curves. The first curve for “C E - F O H” starts from (negative 4.7, 1), rises upward vertically up to (negative 4.7, 3), remains horizontal up to (negative 2.3, 3), rises upward vertically to (negative 2.3, 4), moves to the right to (negative 2, 4), rises upward vertically to (negative 2, 5), remains horizontal and terminates at (1.3, 5). The second curve for “C R - F O H” starts from (negative 4.7, 3) rises upward and terminates at (negative 1.5, 5). Several circular points are scattered across the graph between negative 3.2 to 1 of the horizontal axis and 1 to 5 of the vertical axis. Graph 3: The horizontal axis is labeled “Reliability” and has markings ranging from negative 6 to 2 in increments of 2 units. The vertical axis is labeled “Loyalty” and has markings ranging from 1 to 5 in increments of 1 unit. The graph shows 2 curves. The first curve for “C E - F O H” starts from (negative 6.1, 1), rises upward vertically up to (negative 6.1, 3), remains horizontal up to (negative 2, 3), rises upward vertically to (negative 2, 5), remains horizontal and terminates at (1.8, 5). The second curve for “C R - F O H” starts from (negative 6.1, 3) rises upward and terminates at (negative 2, 5). Several circular points are scattered across the graph between negative 6 to 1.8 of the horizontal axis and 1 to 5 of the vertical axis. Graph 4: The horizontal axis is labeled “Empathy” and has markings ranging from negative 4 to 1 in increments of 1 unit. The vertical axis is labeled “Loyalty” and has markings ranging from 1 to 5 in increments of 1 unit. The graph shows 2 curves. The first curve for “C E - F O H” starts from (negative 4.8, 1), rises upward vertically up to (negative 4.8, 3), remains horizontal up to (negative 2.1, 3), rises upward vertically to (negative 2.1, 5), remains horizontal and terminates at (1.8, 5). The second curve for “C R - F O H” starts from (negative 4.8, 3) rises upward and terminates at (negative 2.1, 5). Several circular points are scattered across the graph between negative 3 to 1.8 of the horizontal axis and 1 to 5 of the vertical axis. Graph 5: The horizontal axis is labeled “Tangibles” and has markings ranging from negative 4 to 1 in increments of 1 unit. The vertical axis is labeled “Loyalty” and has markings ranging from 1 to 5 in increments of 1 unit. The graph shows 2 curves. The first curve for “C E - F O H” starts from (negative 4.2, 1), rises upward vertically up to (negative 4.2, 3), remains horizontal up to (negative 2.7, 3), rises upward vertically to (negative 2.7, 5), remains horizontal and terminates at (1.8, 5). The second curve for “C R - F O H” starts from (negative 4.2, 3) rises upward and terminates at (negative 1.8, 5). Several circular points are scattered across the graph between negative 4.2 to 1.8 of the horizontal axis and 1 to 5 of the vertical axis. Note: All numerical data values are approximated.Necessary condition analysis plots. Source: Authors’ own creation