The model shows a rectangular box on the left. Inside this box, two text boxes are shown arranged vertically and labeled “C S R”, and “E S G”. From this rectangular box, a right-pointing arrow arises and points at a second rectangular box with two text boxes and labeled “Competitiveness”, “Corporate strategy or planning”. From “Competitiveness”, and “Corporate strategy or planning”, a right-pointing arrow arises and points at a box titled “Organisational Performance”. Under “Organisational Performance”, two text boxes are shown. The first text box is labeled “Financial performance”, with the sublabel “Market share”. The second box is labeled “Non-Financial performance”, with the sublabels shown as follows: “Reputation”. “Brand name”. From “Organisational Performance”, a line extends downward and points back to the “C S R”, and “E S G”. Below this line, a rectangular box with three text boxes is present, with an upward arrow pointing toward the line. The three text boxes are labeled “Firm size”, “Leadership style”, and “Ambidexterity”.Proposed conceptual framework
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