Figure 3
The figure shows a single error-bar graph comparing two groups labeled “Chat G P T” and “Non-Chat G P T” on the horizontal axis. The vertical axis is labeled “Message Creativity” and ranges from 3 to 6 in increments of 1. The Chat G P T group has a mean creativity score of approximately 4.19, with an error range from about 3.92 to 4.45. The Non-Chat G P T group has a mean of approximately 4.09, with an error range from about 3.75 to 4.39. The error bars for the two groups overlap, indicating similar levels of message creativity. All numerical values are approximate.Creativity scores of advertising messages between ChatGPT and Non-ChatGPT groups. Notes: Bars represent mean values; error bars denote 95% confidence intervals. Mann–Whitney U test indicated no significant difference between groups (p-value > 0.05)