Figure 2
The diagram shows a graph with the vertical axis, labeled “M R P,” having labels from top to bottom as “Negative Profile,” “Neutral Profile,” and “Positive Profile.” The horizontal axis is labeled “M T P,” and shows two categories from left to right as “Low” and “High.” A table is shown inside the graph area. The cells are as follows: Row 1, Column 1: Negative Profile, Low: Frictionless. Row 1, Column 2: Negative Profile, High: Obstacles. Row 2, Column 1: Neutral Profile, Low: Indifferents. Row 2, Column 2: Neutral Profile, High: Sleeping Beauties. Row 3, Column 1: Positive Profile, Low: Promises. Row 3, Column 2: Positive Profile, High: Delights. On the left of the vertical axis labels, three vertical bar graphs are shown corresponding to “Negative Profile,” “Neutral Profile,” and “Positive Profile.” The graph for “Negative Profile” is as follows: The vertical axis ranges from 0 to 0.35. Five vertical bars are shown. Each bar corresponds to a rating (1 to 5) as shown in the legend at the bottom. The data from the graph is as follows: Rating 1: 0.33. Rating 2: 0.27. Rating 3: 0.20. Rating 4: 0.13. Rating 5: 0.073. The graph for “Neutral Profile” is as follows: The vertical axis ranges from 0 to 0.25. Five vertical bars are shown. Each bar corresponds to a rating (1 to 5) as shown in the legend at the bottom. The data from the graph is as follows: Rating 1: 0.18. Rating 2: 0.21. Rating 3: 0.23. Rating 4: 0.20. Rating 5: 0.18. The graph for “Positive Profile” is as follows: The vertical axis ranges from 0 to 0.35. Five vertical bars are shown. Each bar corresponds to a rating (1 to 5) as shown in the legend at the bottom. The data from the graph is as follows: Rating 1: 0.07. Rating 2: 0.14. Rating 3: 0.20. Rating 4: 0.27. Rating 5: 0.33.KA-VoC Map framework accompanied by examples of MRP profiles. Source: Authors’ own work