Figure 2.
The diagram shows hotel C B E at the centre, connected to three elements. The link to value co-creation with the hotels online media has a coefficient of 0.64 with a confidence interval from 0.45 to 0.85, marked as statistically significant. The link to value co-creation with travel websites has a coefficient of 0.18 with a confidence interval from negative 0.24 to 0.36, marked as not significant. The link from hotel C B E to hotel brand equity has a coefficient of 0.79 with a confidence interval from 0.74 to 0.83, marked as statistically significant. Arrows indicate direction of relationships, highlighting the influence of hotel C B E on these outcomes.Results for hypotheses H1, H2 and H3
Note(s): Standardized coefficient (confidence interval); ** = p-value ≤ 0.01; and ns = non-significant relationship
Source: Authors’ own work