Figure 1.
An institutional entrepreneur influences both targets aligned with institutions and values opposing them, leading to success as going concern or success as worthiness. Values also affect targets.The diagram explains how an institutional entrepreneur navigates between alignment and opposition to institutions. From the institutional entrepreneur, one path flows toward targets that are in line with institutions, which results in success defined as going concern. Another path flows toward values opposing institutions, which instead lead to success defined as worthiness. Additionally, values opposing institutions can influence targets that are in line with institutions, showing an interaction between the two approaches.

Explanation model of the study in an extreme situation

The institutional entrepreneur affects targets that are mainly in line with existing institutions and values that are meant to oppose existing institutions. Values are also meant to affect targets. Targets are intended to lead to success as a going concern and values to success as worthiness

Source: This figure was prepared by the author

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