Figure 1
The flowchart starts with a first rectangle on the left labeled “Stimulus” that consists of three text boxes arranged vertically and labeled from top to bottom as follows: “Brand awareness,” “Brand image,” and “Perceived quality.” Rightward arrows labeled “H 1,” “H 2,” and “H 3” from these text boxes lead to a second rectangle in the middle labeled “Organism” that consists of a fourth text box labeled “Brand satisfaction.” A rightward arrow labeled “H 4” from “Organism” leads to a third rectangle labeled “Response” that consists of a fifth text box labeled “Brand love.” Rightward arrows labeled “H 5 a,” “H 5 b,” and “H 5 c” from “Stimulus” lead to “Organism.” A rightward arrow from “Stimulus” leads to “Organism.”Proposed conceptual model. Source: Author’s own creation