Figure 1
The table shown by the screenshot has four columns titled “Packet A”, “Packet B”, “Packet C”, and “Packet D” from left to right, each shown by an identical photograph of fresh cucumbers below it. The table compares four cucumber packets across five rows of information, followed by a multiple-choice survey question. The row-wise data presented in the table is as follows: Row 1: Packet A: “0.5 kg”, Packet B: “0.5 kg”, Packet C: “0.5 kg”, Packet D: “0.5 kg”. Row 2: Packet A: “Fresh Cucumber”, Packet B: “Fresh Cucumber, Packet C: “Fresh Cucumber”, Packet D: “Fresh Cucumber”. Row 3: Packet A: “Sorted and graded”, Packet B: “Sorted and graded”, Packet C: “Sorted and graded”, Packet D: “Sorted and graded”. Row 4: Packet A: Empty, Packet B: “Tested, verified, and labeled ‘free from pesticide and chemical residuals’”, Packet C: “Tested, verified, and labeled ‘free from contamination of harmful micro-organisms (E. coli, Coliform)’”, Packet D: “Tested, verified, and labeled ‘free from pesticide and chemical residuals’” and “Tested, verified, and labeled ‘free from contamination of harmful micro-organisms (E. coli, Coliform)’”. Row 5: Packet A: “Price: Rs. 40”, Packet B: “Price: Rs. 60”, Packet C: “Price: Rs. 60”, Packet D: “Price: Rs. 100”. Below the table, the text asks “Which packet would you buy question mark” and provides five options with radio buttons from top to bottom: “Packet A”, “Packet B”, “Packet C”, “Packet D”, and “I will not buy any (opt-out)”.Discrete choice experiment choice set