Figure 1
The figure shows a text box labeled “Comparison of Mozambican, Zimbabwean, and South African consumers” at the top. Below this box, on the left, five text boxes are arranged vertically under two sections labeled “Anticipated emotions” and “Contamination dimensions.” Under the section “Contamination dimensions,” three text boxes are shown labeled “Perceived dirtiness,” “Health risk,” and “Product-body proximity.” Under the section “Anticipated emotions,” two text boxes are shown labeled “Disgust” and “Social embarrassment.” From “Perceived dirtiness,” an arrow labeled “H 1” points to a text box labeled “Attitude towards S H C.” From “Health risk,” an arrow labeled “H 2” points to “Attitude towards S H C.” From “Product-body proximity,” an arrow labeled “H 3” points to “Attitude towards S H C.” From “Disgust,” an arrow labeled “H 4” points to “Attitude towards S H C.” From “Social embarrassment,” an arrow labeled “H 5” points to “Attitude towards S H C.” From “Attitude towards S H C,” a right-pointing arrow labeled “H 6” points to a text box labeled “S H C purchase intention.” Below this “H 6” arrow, a text box labeled “Environmental concern (H 7)” and “Thriftiness (H 8)” is present, with an upward arrow pointing toward the “H 6” arrow.Conceptual model. Source: Authors’ own work