Figure 2.
The hierarchical flow diagram shows order factor codes grouped into order factor themes and linked to drivers. Order factor codes include opportunities for business expansion local international, opportunity to learn from demand and future needs, references for getting new customers, size of the customer, visibility local international, getting positive company image, win win situation to all parties, financial solvency of the customer, business stability, reliability of the customer, comply with what is agreed, solution oriented approach, trial and piloting opportunities, opportunity to develop supplier own product service or activities, diverse competent and smooth use of purchasing practices, modern strategic approach in procurement, capabilities in procurement law, substance knowledge, ability to manage changes, agility in decision making, ability to make future projects visible to suppliers, ability to collaborate in development co development, development orientation activity and development projects, pioneering in the public sector, future orientation approach, business profit, volume, constant revenue on a long term basis, value orientation, customer cost awareness, interactivity culture of dialogue, partnership orientation, nearby location, familiarity with the customer, possibility of long term cooperation, simplicity of cooperation, opportunity to make a societal impact, possibility to follow the societal needs, and opportunity to develop public operations by sharing good practices. These codes group into themes named future opportunities, references, promotion, financial confidence, behavioural reliability of the customer, opportunity to development of offering, capability of the customer to execute procurement, development orientation of the customer, profitable business, economical orientation of the customer, supplier cooperation culture of the customer, ease of cooperation, opportunity to impact society, and opportunity to impact public organizations. The themes connect to drivers named market growth, risk, technological, economic, social, and societal.Coding tree
Source: Authors’ own work