Figure 1
The diagram presents a flow of concepts connected by arrows indicating relationships among several variables. At the top, it features four factors: product quality, technical competence, flexibility, and responsiveness, all leading to the central concept of perceived value, which is situated in the middle. This perceived value then influences trust, which connects downward to relationship satisfaction, ultimately affecting repurchase intention and word-of-mouth recommendation intention, represented at the right. There are also hypotheses labeled as H1a through H6b associated with various arrows indicating the intended relationships. Beneath the main structure, control variables like gender, age, education, firm size, and industry type are listed to emphasize factors that may influence the relationships depicted. The overall layout follows a structured flow from top to bottom and left to right, enhancing understanding of the interconnected theories.Conceptual model