Figure 1
The framework diagram is arranged from left to right within a single rectangular boundary. On the left side, three rectangles are stacked vertically and labeled from top to bottom as “Perceived Value”, “Destination Image”, and “Experience Quality”. On the right side, two rectangles are stacked vertically and labeled from top to bottom as “Destination Satisfaction” and “Destination Loyalty”. Three solid rightward arrows extend from “Perceived Value”, “Destination Image”, and “Experience Quality” toward “Destination Loyalty” and are labeled “H 1 a”, “H 1 b”, and “H 1 c”, respectively. Three dashed rightward arrows extend from “Perceived Value”, “Destination Image”, and “Experience Quality” toward “Destination Satisfaction” and are labeled “H 2 a”, “H 2 b”, and “H 2 c”, respectively. From “Destination Satisfaction”, a downward arrow labeled “H 3” points to “Destination Loyalty”, indicating that satisfaction influences loyalty.Theoretical framework