Figure 1
The model presents several rectangular boxes connected by labeled arrows. On the left side, four vertically stacked rectangles are labeled from top to bottom “Hotel Quality (Product)”, “Hotel Price (Price)”, “Hotel Location (Place)”, and “Hotel Promotion (Promotion)”. Four rightward arrows labeled “H 1”, “H 2”, “H 3”, and “H 4” extend from these rectangles and point to a central rectangle labeled “Tourist’s Satisfaction”. From “Tourist’s Satisfaction”, a rightward arrow labeled “H 9” points to a rectangle on the right labeled “Revisit Intension”. Above this path, a long horizontal arrow runs from “Hotel Quality (Product)” to “Revisit Intension” and is labeled “H 5 – H 6 – H 7 – H 8”. Below “Tourist’s Satisfaction”, a rectangle labeled “Social Influence” is placed, with an upward arrow labeled “H 15” pointing from “Social Influence” to the path between “Tourist’s Satisfaction” and “Revisit Intension”, and a diagonal arrow labeled “H 10” pointing from “Social Influence” to “Revisit Intension”. Along the bottom of the diagram, a dashed horizontal arrow labeled “H 11, H 12, H 13, H 14” runs from the box “Hotel Promotion (Promotion)” and points to “Revisit Intension”.Conceptual framework. Source: Developed by authors