Figure 2
The model presents several rectangular boxes connected by arrows with numerical values. On the left side, four vertically stacked rectangles are labeled from top to bottom “Hotel Quality (Product)”, “Hotel Price (Price)”, “Hotel Location (Place)”, and “Hotel Promotion (Promotion)”. Four rightward arrows extend from these rectangles to a central rectangle labeled “Tourist’s Satisfaction”, with coefficients written near the arrows as “0.240” from “Hotel Quality (Product)”, “0.184” from “Hotel Price (Price)”, “0.162” from “Hotel Location (Place)”, and “0.207” from “Hotel Promotion (Promotion)”. From the central rectangle “Tourist’s Satisfaction”, a rightward arrow labeled “0.350” points to a rectangle on the right labeled “Revisit Intension”. Below this path, a rectangle labeled “Social Influence” appears, with an upward arrow labeled “0.105” pointing to the arrow between “Tourist’s Satisfaction” and “Revisit Intension”, and a diagonal arrow labeled “0.327” pointing from “Social Influence” to “Revisit Intension”. Above the central path, a long horizontal arrow runs from “Hotel Quality (Product)” to “Revisit Intension” and is labeled with the values “0.132, 0.027, 0.033, 0.163”. Along the bottom of the diagram, a dashed horizontal arrow runs from the box “Hotel Promotion (Promotion)” and points to “Revisit Intension” and is labeled “0.084, 0.064, 0.057, 0.072”.Estimated structural model. Source: Developed by authors