Figure 3
The diagram shows two section headings at the top labeled “V A paralinguistic features” on the left and “Consumers’ social perceptions” on the right, with the right section enclosed by a dashed rectangular boundary. Under “V A paralinguistic features”, a rectangular box labeled “Intonation” is positioned on the left and connects with a straight rightward arrow to an oval labeled “Parasocial attraction” inside the dashed boundary. Above the arrow, a rectangular box labeled “Speech rate” is positioned above the arrow and links downward with a vertical arrow to the horizontal arrow between “Intonation” and “Parasocial attraction”, and this vertical arrow is labeled “0.295 asterisk”. Inside the dashed boundary under “Consumers’ social perceptions”, the oval labeled “Parasocial attraction” shows the label “R-squared equals 0.248” above it and connects with a diagonal upward rightward arrow labeled “0.597 triple asterisk” to an oval labeled “Anthropomorphism”, which shows the label “R-squared equals 0.593” above it. The oval labeled “Anthropomorphism” connects with a diagonal downward rightward arrow labeled “0.324 triple asterisk” to an oval labeled “Trust”, which shows the label “R-squared equals 0.507” above it. The oval labeled “Parasocial attraction” also connects with a straight rightward arrow to the oval labeled “Trust”, and this arrow is labeled “0.368 triple asterisk”.Structural model results. Notes: ***denotes p < 0.001, **denotes p < 0.01, *denotes p < 0.05. Source: Authors’ own work