Figure 1
The diagram presents five attitude constructs labelled impulsiveness attitude, recreational attitude, sustainable attitude, novelty fashion attitude, and perfectionist attitude. Each attitude links to social recommendations use intention through hypotheses labelled H 1, H 2, H 3, H 4, and H 5. Social recommendations use intention then links to social recommendations use through hypothesis H 6. The lower section groups the five attitude constructs under consumer style inventory and groups social recommendations use intention and social recommendations use under theory of reasoned action. A note states H equals hypothesis.Conceptual model of the antecedents of eWOM use for accommodation decision-making