Figure 3
The vertical bar chart titled “Heterotrait-monotrait ratio (H T M T)” shows the vertical axis labeled “Heterotrait-monotrait ratio (H T M T)” with numeric markings ranging from 0.00 to 0.84 in increments of 0.06 units, and the horizontal axis lists multiple construct labels written. Each construct is represented by a narrow vertical bar extending upward from the baseline to its corresponding H T M T value. The data for the bars is shown as follows: Affinity points to Active control: 0.411 Argument quality points to Affinity: 0.426 Cognitive smart experience points to Affinity: 0.63 Connectivity points to Active control: 0.383 Connectivity points to Argument quality: 0.731 Customization points to Active control: 0.654 Customization points to Connectivity: 0.393 Hedonic smart experience points to Affinity: 0.536 Hedonic smart experience points to Cognitive smart experience: 0.776 Hedonic smart experience points to Customization: 0.697 Localization points to Affinity: 0.362 Localization points to Cognitive smart experience: 0.392 Localization points to Customization: 0.49 Navigation affordance points to Active control: 0.539 Navigation affordance points to Argument quality: 0.676 Navigation affordance points to Connectivity: 0.53 Navigation affordance points to Hedonic smart experience: 0.673 Sense of safety points to Active control: 0.636 Sense of safety points to Argument quality: 0.758 Sense of safety points to Connectivity: 0.481 Sense of safety points to Hedonic smart experience: 0.813 Sense of safety points to Navigation affordance: 0.703 Source credibility points to Affinity: 0.393 Source credibility points to Cognitive smart experience: 0.533 Source credibility points to Customization: 0.621 Source credibility points to Localization: 0.478 Source credibility points to Sense of safety: 0.733 Stickiness points to Affinity: 0.761 Stickiness points to Cognitive smart experience: 0.74 Stickiness points to Customization: 0.615 Stickiness points to Localization: 0.377 Stickiness points to Sense of safety: 0.733 Synchronicity points to Active control: 0.639 Synchronicity points to Argument quality: 0.584 Synchronicity points to Connectivity: 0.52 Synchronicity points to Hedonic smart experience: 0.67 Synchronicity points to Navigation affordance: 0.67 Synchronicity points to Source credibility: 0.569 Two-way communication points to Active control: 0.56 Two-way communication points to Argument quality: 0.493 Two-way communication points to Connectivity: 0.387 Two-way communication points to Hedonic smart experience: 0.514 Two-way communication points to Navigation affordance: 0.414 Two-way communication points to Source credibility: 0.478 Two-way communication points to Synchronicity: 0.484 Note: All numerical data values are approximated.HTMT ratio