Figure 1
The diagram begins on the left with a vertical rectangular box with the labels “INTERNAL MOTIVATORS” and “EXTERNAL MOTIVATORS” at the top and middle, respectively. At the top, below “INTERNAL MOTIVATORS”, five stacked rectangular boxes are labeled “Hedonism”, “Cultural Capital”, “Independent Self-Construal”, “Quality”, and “Unpopular Choice Counter Conformity”. Below “EXTERNAL MOTIVATORS”, two rectangular boxes labeled “Snob Effect” and “Creative Choice Counter Conformity”. On the right, a box is labeled “Intention to purchase Inconspicuous Luxury Apparel”. Right arrows from each left box connect the right box. These arrows are labeled respectively as “H 1” from “Hedonism”, “H 2” from “Cultural Capital”, “H 3” from “Independent Self-Construal”, “H 4” from “Quality”, “H 5” from “Unpopular Choice Counter Conformity”, “H 6” from “Snob Effect” and “H 7” from “Creative Choice Counter Conformity”.Proposed research model